Our team here at S-One was excited to make our debut at GlobalShop @ RetailX in Chicago last month, showcasing media options we’ve hand-selected for retail environments. The event focused on all aspects of retail, including design, ecommerce, technology and more.
Fabrics were a huge trend all throughout the GlobalShop, and we were right on trend with some tried-and-true favorites as well as brand-new to the market options.“Fabric was everywhere, and it’s always going to continue to trend,” says sales rep Matt Radauscher. “The guys who don’t have dye-sub yet were happy to hear they had options to print fabrics on latex.”
Our team showcased HP Durable Backlit Fabric, a lightweight option suitable for SEG frames that’s latex-compatible. We also had dye-sub users covered with Fisher Textiles 4608 Power Stretch and 9048 EZ Stretch, which are, for the first time, available in wide-format sizes exclusively through our company, LexJet.
We also showcased two new canvas options, Fredrix Metallic Gold and Pearl Canvas, which offer a metallic finish to canvas wraps that were not available to the wide-format market previously. We sampled HP Recycled Satin Canvas, made of 100% recycled water bottles. We’re excited to see how this new, award-winning option will impact our industry.
We noticed that many of the exhibits focused on brick-and-mortar retail’s current challenge: competing with ecommerce by using dynamic, sometimes over-the-top displays to create a memorable in-store experience.
“When looking at the booth designs, nearly every one of them had some sort of electrical element in the displays themselves,” says S-One Marketing Director Terry Lynn Belzer. “Whether they were blow-up fixtures, floor fixtures or even animal displays with eyes that lit up. There was also a lot of focus on tactile experiences throughout the show.”
Our products like ChromaLuxe Photo Panels, Vescom Gold and Silver Mylar wallcoverings and Signetics Duo magnetic-receptive media offer a variety of ways to incorporate print into dynamic retail displays.
Colorful, hyper-customized walls, windows, floors and even ceilings showcased the power of print throughout the exhibits at GlobalShop @ RetailX. To get a closer look at the materials that S-One showcased, please visit our RetailX page for product info or give one of our retail specialists a call at 800-453-9538.